Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward.
Well next July, Google Analytics 4 property will have declared its independence from Google Analytics, once and for all. This July surprise is still several months away (15 months at the time of writing) but do not wait long. We suggest start using Analytics 4 soon.
Any one familiar with analytics will tell you, Google’s 1000s of metrics and ability to crunch data make it the leading web analytics tool amongst SEO and digital marketers. So don’t get left behind. There’s enough here in the next version to make you excited, panic and sweat – and ask how do I begin and master this new tool.
And it should be noted, the Google maser classes still only teach the old Universal Analytics dashboard. So we all need to get up to date on this.
The Google Ecosystem is growing and getting sharper, better and more complex, stay up to date with these changes. Stay up to date with us, We can all learn and grow together.